6 Benefits of Marketing Your Home Online

Taylor C. Lucyk

Many people are worried about listing their homes with a North Jersey realtor amid the COVID-19 pandemic. This fear has caused a shortage of homes for sale and has created a seller’s market where there are more prospective buyers than inventory. So now is the perfect time to add your house to the other Northern New Jersey homes for sale, as there will likely be plenty of interested buyers. However, you still need to actively market your home to reach the right buyers and to stand out from all the other Northern New Jersey homes for sale. Marketing your home online is one of the best ways to get the word out about your property and drive traffic to your listing. 

What is online marketing?

Online marketing is any strategy or tool that spreads the word about your home via the internet. Online marketing strategies for selling homes usually include a combination of landing pages, social media postings and ads, virtual tours or open houses, pay-per-click ads, search engine optimization, and email campaigns. There’s a reason why 75% of real estate professionals currently incorporate social media into their marketing plans. This and other online marketing strategies simply work. That’s why it’s vitally important that you find a North Jersey realtor who will utilize online strategies to sell your home. Need more convincing? Here are six benefits of marketing your home online.

What is online marketing?

1. You reach a broader range of potential buyers

When you market your home online, you can connect with buyers who live in different cities, states, or even countries. By hosting only traditional open houses or showings, only those who live in the area are likely to attend. When you promote a virtual tour or open house, however, buyers from around the world can follow and get a closer look at your home. The more people who see your home, the more offers you will get. Growing numbers of buyers are looking at Northern New Jersey homes for sale on the internet, and some are even purchasing homes before visiting the house in person.

2. You can target your ideal buyers

Some forms of marketing, such as listing open houses in newspapers, are aimed at the general public with no way to target those who may be interested in buying your home. Using online marketing tools, like Facebook or Google ads, allows you to hone in on those who are most likely to be interested in Northern New Jersey homes for sale. You can also craft your message, especially for these buyers using imagery, buzzwords, and calls to action.

You can target your ideal buyers

3. It's cost-efficient

Targeted marketing is incredibly cost-efficient. Why? Because you’re not wasting money advertising your home to those who have no interest in purchasing it. When you use targeted online marketing campaigns, you can put your money where it matters. With Facebook ads, for example, you can set your ad budget and edit your ad at any time. You can also choose who you want to see your ad based on gender, age, interests, and past actions. Finally, you get to decide how your ad looks by tailoring graphics and content to your audience. Simply put, you’re in control of your Facebook ad campaign. By appealing to those in the market for Northern New Jersey homes for sale (and those who can afford them), you are using your marketing budget wisely.

4. It’s pandemic-friendly

Your North Jersey realtor will be the first to tell you that in-person showings and open houses have dropped in popularity during the pandemic. Sellers are leery about having large numbers of people walking through their homes, and buyers are anxious about being unnecessarily exposed to strangers. This is where online marketing strategies come into play. Those who are looking at Northern New Jersey homes for sale can do so without leaving the comfort of their living rooms. They can browse listings, view detailed imagery of homes, and take virtual tours that are just as good as (or even better than) the real thing. To sell your home during the pandemic, you must use online marketing.

It’s pandemic-friendly

5. It saves time and money

Hosting open houses and arranging in-person showings takes time and money. If you still live in your home, you and your family have to work around these events, which can be a hassle. You also have to make sure your home is in show-ready condition at all times. When you market your home via online showings and open houses, you save both time and money. If you utilize pre-filmed 3D tours, you can be confident that your home will always be in tip-top shape. You can even virtually stage your home as a cost-effective alternative to traditional staging.

6. It gives your home a competitive advantage

Want your house to stand out among other Northern New Jersey homes for sale? Professional photography, virtual tours and showings, and targeted ad campaigns will give you a competitive advantage over homes marketed with traditional methods. You’ll reach those who are most interested in buying your home and appeal to those who can’t make it to in-person viewings. High-quality images and videos of your home will also encourage buyers to book actual showings and take the next step on the buying journey.

If you’re ready to add your listing to other Northern New Jersey homes for sale, you need to consider online marketing options to reach your ideal buyers. Engage the services of an experienced North Jersey realtor, like those at The Taylor Lucyk Group, who understands the value of online marketing strategies and who can develop a campaign that will sell your home quickly and efficiently.



Whether you are a first-time homebuyer, an experienced investor, curious about what your home is currently worth, looking to rent, or have any other real estate related inquiries, please reach out to the Taylor Lucyk Group. We are here to redefine your real estate experience.

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